Search Engines and Your Website
The internet has become a very important component of today’s business. Many of today’s business owners have invested on building their very own company website to establish a presence in the web. These websites are aimed to be utilized on promoting the services and products of these companies, harnessing the benefits of the internet in the selling and marketing of their brands.
A very essential measure of a website’s success is the amount of traffic that it attracts. For it to be successful, it must be visited by as many visitors as possible. A website that does not get any traffic is a waste of resources and a poor investment. It can fail because of its unappealing design, or for some reason it just can’t be found by its target audience. The internet can be as big as the known universe, and a single lost website will surely be impossible to find if it has not been optimized.
When a user goes to the internet to look for something, he either knows where to go already in which case he only has to type in the URL on the browser to go the page or do a search using keywords because he does not know where to go. He may know what he is looking for but does not know where exactly to find it. Google, Bing, and Yahoo, in most cases are the first place a potential customer will go to look for a product or a particular service.
Search engines are the fastest and most convenient places to get information today. One only has to type in his query and results will come back in under a second. Most internet users use these to find things in the web. It follows that many websites are found or discovered by potential customers in these keyword searches as well. They can generate so much activity for your website, but only if it is highly ranked.
A search engine will only place your site on top of the results if it’s ranking really high. Most of them will only show the top 10 ranked websites on the first page of the keyword search results, and most users will most likely click on the top five of these results and will not bother to continue to on move to the next page to see more results. People trust the accuracy of these keyword searches and do not have the patience to look through pages of several page results and rightfully so. They will most likely find the information that they are looking for in the top 3 results. If your website is not highly ranked and is found on the 10th page of the keyword search results, the chances of generating traffic is practically nil.
Search engines calculate your site’s ranking using an algorithm and collects data on its behavior using web crawlers. They crawl the web collecting and interpreting data and makes this the basis of pageranks. They are impartial and influenced only by programming.
Optimizing Your Website through Link Building
This is why search engine optimization or SEO has become very essential in the survival of any website and maximize its presence online. The aim of SEO is to use a multitude of strategies (implementing keywords for example) to elevate a site’s profile in the eyes of Google, Bing, and others, thus achieving a higher ranking. One process that is most effective in increasing website profile is link building.
In SEO, link building is the process of increasing the number of links that lead back to your site. These inbound links has to be posted on other sites, and it practically acts as a recommendation from these websites to its user base to visit you. A webmaster found valuable content in your site that he was impelled to post a link back to you. This action speaks volumes to a search engine. Google, Bing, and Yahoo will interpret these backlinks as votes of confidence or endorsements for your brand resulting to the increase of your reputation and pagerank. The more sites that link back to your content, the more votes you get and the more reputable your website becomes. SEO is like a game where in the website with the highest reputation wins. You can’t win without link building in SEO.
Link Building Goes Bad
The formula to obtain higher search engine rankings sounds simple enough. The more inbound you have, the higher you will rank. This was so obvious that many SEO specialists exploited this fact. They found ways to increase the amount of backlinks to their websites. This led to bad link building practices like hiding a backlink in forum community signatures, leaving a backlink on blog comments, exchanging links with other websites, and many more practices that increased the amount of backlinks without taking into account the relevance quality of these links and.
Backlinks were supposed to signify a vote of confidence from other internet users. Your site had such valuable content that a link to it was posted somewhere else so that other people can see it. With bad link building and SEO practices, search engines were put at risk and their rankings were suddenly becoming meaningless. Underserving sites could then be mistakenly ranked higher.
Search Engines They Are A Changin’
This development necessitated the introduction of many changes on the search engine algorithms. They must be able to detect low quality back links and penalize the websites that utilize bad link building methods and strategies. Today, not only the quantity but the quality and relevance of the links determine pageranking. Google and other SEs these days take in to account the quality of the site that linked to you and actively seeks out obviously self-made backlinks. The newer algorithms running SEs are now programmed to circumvent spamming and other unsavory practices and promote more natural backlinks.
Gone are the days of indiscriminate backlinking. Google, for example, implemented more sophisticated algorithms to crack down on unsavory practices of the past. Many have been penalized for careless link building, leading to huge losses in traffic. Most of them have not recovered from the blow and a lot of them just right about died. It is a harsh reality which makes intelligent link building and SEO practices necessary.
Link Building is Still Essential
Despite getting a bad reputation in the past, link building still remains the most important component of any SEO campaign. Yes, search engines have become stricter but this only means that competition has once again become fair and the website with the best marketing strategy will win out in the end. Here are some reasons why link building is still very useful tool in internet marketing:
● Link building simply works
– Even with the endless updates in the Google algorithm (most recently Panda), the importance of backlinks have remained unchanged. Links are still highly regarded and is largely used as an indicator for a website’s reputation. If done well and done right, link building will undoubtedly bring you to the top of keyword search results pages and bring you more traffic than you have ever enjoyed before.
● Quality links bring people in
– Valuable back links can be found in reputable websites. It is still true that the act of linking in itself is an endorsement of your website and its contents. The bigger and more trustworthy the website linking back to your site the higher its value not only because of its effects on your ranking. The backlink will also open the door for the new visitors and lead them to your site. Chances are those new visitors are part of your niche market and will be able to take advantage of your business.
● Quality links establish brand
– Links from a high profile website not only helps in increasing traffic. Being linked to by respectable sites also promotes the notion of trustworthiness. No one would link back to your website if your content is not any good. Conversely, your site is being linked to because it has considerable value, is relevant to the conversation, and has something to contribute. This will come a long way in building up your reputation as a provider of excellent content or relevant and quality services.
● Link building increase visibility and brand awareness
– The more quality links that you have from various trusted websites, the wider the net you cast in capturing a new audience. At the very least, more people will know of the existence of your brand. Quality relevant links will ensure that these new people who discover you are potential customers and part of your marketing niche. In this case, your quality links will have increased your chances and harnessed your brand’s potential to convert.
Link building is definitely essential for a website to rank and succeed. There are so many benefits that only link building can offer. The SEO scene has changed so dramatically in recent years that care must be taken so that strategies that are used will not back fire but at the same time taking advantage of the potential of your site as the ultimate marketing tool.
Necessity of Link Building Service
It is a no brainer that a link building service specialist is necessary for you to set up your website properly. By utilizing an expert for link building, you will be able to employ their knowledge of numerous strategies, years of experience in handling different niches, and resources. However, as the algorithm for search engines has changed, succeeding in link building and SEO campaigns has become so arduous and will take a lot of effort. Unsavory practices may also back fire and your website can end up penalized.
What you will need are capable and knowledgeable people who are in touch with the modern way of doing link building. They are able to thrive in these difficult times and will be able to make sites penalty proof but still increase productivity and speed up ROI. They can do this by using white-hat strategies that result to natural link building giving you long lasting benefits.
Finding the Right Link Building Service
We can help you find the best people who can address your link building needs. Through our list of contacts, all of which have extensive experience and knowledge in SEO and link building service, we will provide you excellent quality services that bear first-rate results at the best possible price. All of these companies know that they are competing for a chance to provide their service to you, and they will only give their best price. We assure you that they are all reputable firms who were able to assist many websites of all sizes in achieving success. Whatever your niche, regardless of the degree of obscurity, your website will be capable of succeeding with any of these firms assisting you.
We have been doing this for more than a decade and we know all the ins and outs of the business. We know how important this service is and what it can do for you. Our only aim is to provide people the opportunity to do things right, set up their websites the right way, and have better chance at succeeding.
With quality link building and SEO, you increase your site’s chances to succeed. More people will be able to discover you more than ever before because of improved internet visibility. Your brand will grow strong in reputation. By making use of a link building service, you are utilizing the best tool available in increasing traffic, brand recognition, and pageranking. You will be putting yourself in the best possible position to achieve success. Still, there are many individuals out there who still practice dubious methods and strategies in increasing inbound links that can backfire and ruin your investment forever. Let us help you find the best people who can empower you to succeed. Click on the button below to get your free quotes now.